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Game Lounge was founded in 2011 with a vision to transform affiliate marketing for the online gaming sector in the Nordics.

The company was set up in Malta and quickly established itself as industry leaders in the field of search engine optimisation (SEO), and has since distinguished itself in both television and digital media buying.

Game Lounge’s holdings include a leading portfolio of affiliate sites in Finland, Sweden and other northern European markets, including its flagship Swedish affiliate site, SveaCasino.se.

Game Lounge has launched two white-label casinos - SveaCasino.com and Suomiautomaatti.com. The company is now active across several business areas including SEO, content, video, development, design, white-label casinos, streaming and e-mail marketing.

Today Game Lounge’s team of 45 talented individuals operates thousands of sites across twelve markets, growing quickly in key European jurisdictions including the UK and Germany, and lately also Japan.

In late 2017 Game Lounge will open up an office in Stockholm, Sweden where a marketing team and developers will be based.